Once you have completed onboarding with Proactive Messaging, your WhatsApp API number will be enabled and ready for use.

While you get ready to dive in and explore the many features that we’ve built for you on Proactive Messaging, we would like to help you understand more about the types of Account Status of your WhatsApp business account and the available messaging limits.

The quality and quantity of messages from your WhatsApp Business API number directly impact your number’s Account Status and the Messaging Limit.

Account Status

Your account status depends on the quality rating for your number, as assessed by WhatsApp. The quality rating is dependent on how your users are perceiving the messages you send them. If your users mark the messages as spam or block your number on Whatsapp, this could result in your quality rating going down.

To check out your Account Status and Messaging Limit, head to the Notifications tab on your Proactive Messagingdashboard. You will notice the two parameters listed right on top.

There are three types of account status:

Healthy - This implies that your account’s quality rating (as assessed by WhatsApp) is High or Medium, as the messages that you have been sending to your users in the last 7 days have been of good quality.

At Risk - This implies that your account’s quality rating (as assessed by WhatsApp) is low, as the messages that you have been sending to your users in the last 7 days have been of poor quality. You can get this status changed to ‘Healthy’ by ensuring that you improve the quality of content that you send out to your users.

Restricted - This implies that your account has exceeded the Messaging Limit. This limit is reset in the next 24 hours.

When your account status becomes restricted:

• You won’t be able to message users who haven’t messaged you in the last 24 hours.
• You can however continue to respond to those users who have messaged you at least once in the last 24 hours.

Messaging Limit

Your account’s messaging limit tells you how many unique users you can message in a 24 hour rolling period.

If your messaging limit is 1000 users per 24 hours, it implies that once you have messaged 1000 unique users in a period of 24 hours, you cannot further send messages to users with whom you don’t have an active chat window (i.e. users who haven’t messaged you in the last 24 hours).

However, this limit doesn’t apply to those users with whom you have an active chat window in the last 24 hours. This simply means that even if you cross your messaging limit, you can still reply to users who have messaged you in the past 24 hours.

After the messaging limit is exceeded, it will be reset in the next 24 hours.

There are 3 tiers under this:

• Tier 1: Allows your business to send messages to 1K unique users in a rolling 24-hour period.
• Tier 2: Allows your business to send messages to 10K unique users in a rolling 24-hour period.
• Tier 3: Allows your business to send messages to 100K unique users in a rolling 24-hour period.

You can always get your messaging limit upgraded to a higher tier. Check out this link to understand how to get your messaging limit upgraded.

Your messaging limit could also be downgraded in case your Account Status becomes ‘At Risk’ and doesn’t improve to a ‘Healthy’ status for 7 days.