How to Track Your Campaign Performance Statistics on Proactive Messaging
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Welcome to Proactive Messaging's WhatsApp Notifications & Template guide. This WhatsApp Business solution helps you and your team to send personalized one-time or recurring campaigns & broadcasts to engage your opted-in users, build recall and boost sales. Unlike traditional forwards and group broadcast features, Proactive Messaging notification features help you send out personalized messages to 1000s of opted-in users, also including those prospects, who might not have your number saved.
Moreover, Proactive Messaging's Notifications & Template feature enables you set these notifications as an automated campaign such that they are only sent when certain trigger conditions are met. For example, you may want to send a WhatsApp message/notification to your user, as soon as he places an order on your website.
You can also start or stop sending notifications, according to your campaign requirements, and track your campaign performance statistics in terms of messages being sent, delivered, read, replied to, failed, or unqualified. With WhatsApp Notifications & Templates feature, you can easily measure your campaign performance, and analyze how effective it is running.
In this module, we'll help you understand the process of tracking and measuring your campaign performance metrics/stats using Proactive Messaging.
As a business looking to improve its WhatsApp outreach to users, it is important to understand how effective that outreach is. Hence, we show performance statistics related to every campaign. You can click the link beside each statistic to see the list of users corresponding to that statistic.
Attempted: These are the number of notifications (messages) which were attempted to be sent in the campaign.
Sent: These are the number of notifications (messages) which were successfully sent in the campaign. The difference between the Attempted & Sent counts will be of notifications which failed to get sent. Note: All Sent messages might not necessarily reach the user.
Delivered: These are the number of notifications (messages) in the campaign which successfully reached the user.
Read: These are the number of notifications (messages) in the campaign which were read by the user.
Replied: These are the number of notifications (messages) in the campaign which received a reply from the user within 72 hours.
Failed: These are the number of notifications (messages) in the campaign which failed to be sent to the user.
Hope this article helped you understand how to get started with Proactive Messaging's WhatsApp Notifications & Template feature, how to track/measure your campaign performance, and what benefits Proactive Messaging drive to your business.