As a business, you are easily able to set up stores on various channels like Instagram and Facebook. But how can you effectively engage with your customers to answer their in-moment product queries or provide personalized product recommendations to users based on their preferences? Doing this would enable you to convert high-intent customers into purchasers, resulting in increased revenue opportunities.
In order to facilitate the above scenario, you can make use of Haptik bots with Commerce Plus. Commerce Plus allows you to convert every touchpoint in a user's purchase journey into a conversion opportunity by recommending highly personalized products as part of a conversation with the user, while also answering their in-moment product queries. This is achievable across channels like Instagram, Facebook, and WhatsApp.
Prerequisites for integrating Haptik bot with Commerce Plus on Instagram
The prerequisites are as follows:
- An Instagram Business Account or an Instagram Creator Account. You can read more about it, here.
- Facebook Page connected to the same account
Steps for building a Haptik bot with Commerce Plus on Instagram
The steps are divided into two key sections:
- Create a Haptik bot with Commerce Plus
- Deploy the Haptik bot on Instagram
1. Create a Haptik bot with Commerce Plus
To create a Commerce Plus-powered bot based on your Product Catalog, you will have to reach out to your Haptik SPOC who will assist you with the steps required for creating a Commerce Plus functionality.
You would start with creating a basic bot on Haptik. You can learn more about creating a bot on Haptik, here. You will have to add Recommend a Product Smart Skill to your bot. You can learn more about Recommend a Product Smart Skill, here.
Once you have created a bot on Haptik, please reach out to your Haptik SPOC to add Commerce Plus functionality to your bot.
Note: If you've set up your own Meta Account, then make sure you provide access to your Haptik SPOC.
2. Deploy the Haptik bot on Instagram
Now that all the setup steps are complete and the bot is also ready, you can deploy your bot on Instagram. You can learn more about it here. Your Haptik SPOC will help you in taking your bot live on Instagram.
The above-mentioned steps will ensure you have a robust and responsive bot on Commerce Plus that automatically fetches details from your catalog as and when there are product updates in your catalog, delivering the best conversational experience to your customers.